Marketing Cloud Starter

Build a centralized, real-time profile of your customers and deliver the best experience

Delivers targeted and contextually-relevant engagements across channels throughout the entire customer journey from awareness to post-purchase.

Build a 360° view of your customers
Deliver individualized experiences across channels
Gain insight and track marketing performance
Optimize marketing strategies

Marketing the way it should be

The Marketing Cloud Starter consists of the best practices delaware have gathered over our vast experience with our customers from across industries. We adopt an agile but pragmatic project approach and provides you with a quick out of the box solution and quick implementation time. Ready to go live in just 7 weeks.

Capture, enrich and convert

An integrated marketing platform, SAP Marketing Cloud dynamically captures and enriches customer profiles across channels and touchpoints to gain the customer journey's full context. From awareness to post-purchase.

Right time, right place

You can now identify and target the right customers for your campaign. Reach your customers with the right messages at the perfect moment to create lasting and meaningful engagements for higher conversion rates.

The End-to-end Solution

Connect SAP and other 1st party applications with 3rd party applications for data and execution

Features

  • Consumer and Customer Profiling
  • Segmentation & Campaign Execution
  • Commerce Marketing
  • Marketing Analytics
  • Marketing Planning and Performance
  • Marketing Lead Management
  • Loyalty Management*
  • Customer Attribution*

*Require additional license

Basic Edition

For up 200K contacts

SGD80/1000 contacts per month*

  • Dynamic Customer Profiling
  • Segmentation and Targeting
  • Campaign Management
  • Campaign Execution
  • Analytics and Reports

Scope includes:

  • Workshops and requirements gathering
  • System Testing, User Acceptance Testing, Integration Testing
  • Key User Training
  • Documentation for workshops and application use

*T&C applies

Extended Edition

For up 200K contacts

SGD125/1000 contacts per month*

Everything in Basic edition plus:

  • Additional Contacts, Custom Fields
  • Campaign integration to Google Ads/Facebook
  • Planning and Budgeting

Scope includes:

  • Workshops and requirements gathering
  • System Testing, User Acceptance Testing, Integration Testing
  • Key User Training
  • Documentation for workshops and application use

*T&C applies

Our references

Contact our expert

Sebastian Dahm

Sebastian is the Customer Experience (CX) Lead at delaware Singapore. He is an experienced professional with a demonstrated track record in business consulting in the SAP Ecosystem.

He has many years of experience working in Asia as a product principal has given him an excellent connection to the Asia Pacific market and considerable insights into the needs of a broad range of industries.

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